The Great Baby Einstein Scam Essay

The text â€Å"The Great Baby Einstein Scam† was written by Mira Jacob. This text is an argumentative issue giving details supporting why parents should not buy materials, such as videos, in hopes of their babies becoming geniuses. The sole purpose of this article is to inform the public of Disney’s inconspicuous way of apologizing for their attempt at misleading parents to believe that they had developed a â€Å"Baby Einstein† video for babies, in whom these videos hopefully would turn your baby into little geniuses, was to issue out refunds. This video, called â€Å"Baby Einstein,† have had a disappointing outcome, which caused an upset, especially with parents. This video used a known genius â€Å"Einstein† to promote its sales. The readers are parents with babies six months to two years, wanting their children to have an advantage of being very smart. These readers are those that knew Einstein was a genius, which gave the scammers leverage for the â€Å"Baby Einstein† video scam. The readers are those who wanted to believe that there is a magical, wondrous, no parental-guidance-required product that will turn their kids into Mensa members. Mira Jacob, is an editor at the online magazine Shine. She was intrigued by an article in the New York Times that said Disney was offering a refund to buyers of â€Å"Baby Einstein† videos that did not do as it promised. The author wants the parents not to depend on every â€Å"educational† toy out there. One constraint is a large number of parents with babies ages six months to two years were convinced to buy the â€Å"Baby Einstein† videos. Another constraint is parents believing that if their babies watched the video the babies would become geniuses. Another constraint is the combination of our lack of time, our paranoia over our kid’s performance, and our faith in technology that caused this generation of parents to accept the clever advertising of the video to be considered as truth. The Exigence of this article is parents with babies six months to two years bought the videos that help their child a chance at becoming a Genius? The only problem with all of this is the video didn’t work.